— PROJECT NAME
Herrera Ferretería
— ROLE
UI Designer
— DATE
09/23
Design an e-commerce for hardware and construction products.
Based on the problems raised, identify the needs of the users and propose solutions in this regard, and then translate them into high-quality prototypes.
The Site

Home

Product Landing Page

Product Description Page

Cart

Checkout

Order Fulfillment
Chatbot design
On site and character restriction

Chatbot Look & Feel

Chatbot with character restriction

Chatbot
Option for a chatbot that interprets the following data:
- Maximum amount to pay
- Items to buy
- Minimum units per item
- Negative filters
- Product recommendation based on what one can pay or based on what one is looking for
- Ask more typical queries that are asked to chatbots such as: orders, shipments, etc
- Complex packages are added using AI
- With the “add to cart” button you add everything to the cart, and it can be modified within the cart if you want later
User Problems & Needs
1. The client wants to remodel their house and does not have time to compare prices on the hardware items he needs to buy.
2. They need the purchase at a very specific time and with a limited margin.
3. They probably won't have cash to pay for the purchase.
4. Assistance when deciding between various options.
5. Receive the product in a very specific and limited time frame.
6. Online payment options.
Benchmark
Esthetic, hardware stores & related














Project done at Universidad ORT Uruguay with Leandro Fernandez | User Experience Design Post Graduate Diploma | User Interface