The new challenges within identity design kept changing and getting bigger as I worked on new projects and even more so when, at Parsons, the following work was presented; Identity design for a music festival called Nowhere.
This project took several weeks and was one that brought me the most frustrations, but after a lot of dedication, experimentation and ideas, what you will see next was the result.
Personally, I think it was one of the jobs that made me grow the most as a person and professional, having to deal with many obstacles, frustrations and feelings that I had never face before.
As Michael Robinson, my mentor on this project, told me: "You had to deal with a chariot being pulled by two horses going to opposite sides and somehow you managed to overcome it by making both of them go the same way".
Model: Paola Santin
Mockup: Mockupworld / Graphicburger